Does “tourism-speak” baffle you? You’re not alone, and we’re here to help you navigating the world of tourism speak.
Does the jargon of tourism make your head spin? Do you hear acronyms and other foreign-sounding words on a day-to-day basis? You’re not alone. Even we at the WCVA have to pull out the handy dictionary from time to time.
We can help you sort out tourism’s own language, which will help when dealing with tour operators, destination marketing organizations, travel agents and other travel and tourism professionals.
Check out this glossary of tourism terms (PDF), developed by the Oregon Tour & Travel Alliance, an organization whose mission is to increase the packaged travel business throughout the state, and written by Cynthia Billette, CTP.
So, the next time a tour operator or wholesaler asks how many pax are on a preformed group tour, and what is the confidential tariff for the group, you will know exactly what they mean!
Glossary courtesy of the Oregon Tour & Travel Alliance (OTTA) and Heather Anderson, tourism sales manager for the WCVA.
More than 2.6 million travelers visited Washington County in 2010, spending more than $450 million. Read more about why “Tourism Matters.”
According to the “2010 Washington County Travel Impacts,” prepared by Dean Runyan Associates, more than 2.6 million travelers visited Washington County in 2010, and visitor spending in Washington County reached $470 million, surpassing the record level of $454 million in 2008.
This is great news, considering that Washington County saw a decrease in visitation and tourism-related spending in 2009 and 2010. Thank you, Stakeholders, for helping make Washington County a great place to visit!
For more information:
Posted in Announcements, Washington County in the News
Tagged annual report, articles, stakeholders, statistics, stats, tourism, tourism matters, travel impact, visitors, Washington County, wcva
The WCVA has added two new staff members to its roster: Melissa Hay, online and interactive coordinator, and Raiza Dottin, administrative assistant.
Melissa joined the WCVA in July to take on the WCVA’s web-related tasks. This part-time position was retooled after the departure of the interactive marketing manager last year. An Oregon native, Melissa is a graduate of the University of Oregon, and worked for high-profile companies such as Logitech and WebMD.
Raiza joined the WCVA in August as a full-time administrative assistant. She will support the operations, stakeholder, marketing and sales departments. A native of New York, Raiza recently moved to Oregon from Arizona. She is a graduate of Arizona State University, where she also worked as a receptionist in the Physics department.
The WCVA currently is accepting bids for the redesign of its website. The request for proposal, which outlines the scope of the project is available on our industry website.
The WCVA’s current website, while pleasing to the eye, is not adaptable to the ever-changing world of online marketing. The new site will not only allow us to continue to develop our online and interactive marketing initiatives, it will present the destination and each of our stakeholders in the best light possible.
We thank all of our stakeholders for being patient with us and our website, and we look forward to bringing you a new, attractive and user-friendly website soon.
The 2010 Washington County Travel Impacts Study was released by Dean Runyan Associates, a local research firm that specializes in recreation, travel, education and economic development, and provides services to tourism and economic development businesses throughout the western U.S.
The Washington County Travel Impacts study documents the economic significance of the travel industry in Washington County and a handful of cities within the county, and provides an estimate of visitor volume and average visitor spending.
Among the highlights:
- Travelers spent $513 million in Washington County in 2010; $417 million was contributed by out-of-area visitors
- Overnight visitation to Washington County increased 12.3 percent over 2009
- Visitors to Washington County contributed $21.8 million to our state and local tax coffers
Read the entire report, which includes breakouts for the cities of Beaverton, Forest Grove, Hillsboro and Tigard. (Best results: View report using Internet Explorer.)
Washington County took center stage in the May 2011 issue of Canadian Traveller. In addition to the WCVA’s full-page ad, the issue included an article about outdoor recreation in Oregon, with Washington County as the lead destination.
The article, “Nature Reigns Supreme: From Urban Parks to Wilderness Rivers, Get Outdoors in Oregon and Alaska,” by Merle Rosenstein, was a result of the WCVA’s media blitz in Vancouver, B.C., Canada, last June. The WCVA’s director of marketing and communications, Sylke Neal-Finnegan, met with the publication’s editor during her visit to Vancouver.
Earlier this year, she was contacted by the writer for additional information about Washington County’s outdoor recreation opportunities, many of which made it into the article.
Canadian Traveller is distributed to more than 13,000 travel agents throughout Canada. The estimated media value to Washington County of the article is $7,170.